Overview - Local solutions, Shared goals

Shared goals

Active in eleven countries, Eureko is the holding for a group of strong, successful insurance brands. We are different from the competition as our main shareholders are cooperative organisations. As a result, our mindset is a four-stakeholder approach, rather than primarily shareholder in orientation.

Eureko’s goal is to create value for all our stakeholders: customers, distribution partners, shareholders and employees. Creating value is about more than offering a full, competitive range of insurance and other financial products and services under our top brands through an equally full range of distribution channels – direct writing, agents, brokers and bank. It is about seeing service from the customer’s perspective. ’Insurance’ has a role in every aspect of our clients’ lives – health, income, and pensions, home. Therefore, we are continually searching for innovative ways to create value for our customers through the certainty insurance should provide.

Achieving excellence

We believe that creating this level of value for customers, whether they are corporate or individuals, ultimately creates value for our other stakeholders. By offering more attractive products and services, our distribution partners are better able to achieve excellence. Employee satisfaction and motivation is a goal in itself. We work continually on creating a working environment that will enable our people to be at their best. In combination, innovative products developed and delivered by committed people generate greater value for our shareholders.

A financially healthy organisation is a precondition for pursuing and sustaining this four-stakeholder focus. In the Netherlands, our original home market, competition is fierce. We understand that growth in the Dutch market is limited. This means that in the longer term, we will generate a considerable part of our growth outside the Netherlands. We have laid the foundations for internationalisation through building presence in Europe and Turkey, adding Russia in 2008.

Socially responsible

We are continually searching for ways that will enable us to build on our value creation for stakeholders, both in the Netherlands and in Europe, not least because this approach informs our corporate social responsibility.

Eureko plays a leading role in discussions with government and interest groups to co-determine the financial services playing field. In fact, socially responsible entrepreneurship is vital for creating value for all our stakeholders; it forms the basis for our future financial and operational strength.